Strategizing Content

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B2B CONTENT THAT MAKES THE CLIENT THINK – AND THEN ACT..

“The talent of the strategist  is to identify the decisive point and to concentrate everything on it, removing forces from secondary fronts and ignoring lesser objectives.” Von Clausewitz from On War

The man who invented strategizing – the German 19th century writer von Clausewitz – explains that “planning is not enough.”

Strategizing means:

1)  Taking a Holistic View: Understand the market, set comprehensive goals, then focus on creating content in a lateral-thinking-based process like that of  a chess master  that works – step-by-step – to achieve the objectives.

2) Finding How to Win:   — the central idea that informs all our strategy, that will move us ahead of the competition.

Effective content is based on giving the B2B client a solution, a new idea, information that the client didn’t have before, a useful comparison…

As von Clausewitz said: The winning simplicity we seek, the simplicity of genius, is the result of intense mental engagement.”

That’s what we’re here to provide.

WHAT WE DO:

We will work with you to research and define the winning focus for all content. Then we craft it for you, we maximise SEO and we follow it with analytics and tweak it for maximum effect.

Our thought leadership writing, as a result of strategizing, is extraordinarily effective.

This is because it is focused and substantial.

We have a proven track record of generating leads at 30 per cent of hits.